If you want to promote your business on Facebook, you will need to learn how to set up the Facebook Ad Manager. Showcasing Facebook ads is simple once everything is set up. That’s why we created a dedicated Facebook ads guide PDF and a comprehensive Facebook ads tutorial to help you with the entire process. We know that it can be overwhelming to attempt setting up the Facebook Ad Manager without a good Facebook Ads guide, so you can follow the guidelines below.
Set up the Business Manager Account
For this you need to go to business.facebook.com and create an account there. Then you have to enter the Business Manager Settings, Add Accounts and then include a new one. After you add the payment method and billing, you are ready to navigate to the ads manager.
Here you will have access to target audiences, modifying and managing the media spending and so on. It’s also where you can monitor the campaign metrics and create ad sets as needed. Select Ads Manager and move on.
Picking the ad objective
As you can see from our Facebook Ads guide PDF, you will need to select the Create Ad button and then you can start a campaign objective. You can start an awareness campaign, a conversion campaign or consideration campaign. Every campaign comes with a different approach, you just need to identify your requirements and adapt accordingly.
Pick your audience
One of the main strengths for the Facebook Advertising Strategy is the fact that you can easily target your audience in a very specific manner if you want to. You can target the location, language, education, gender and net worth, interests and many others. Focus on targeting people that will end up completing your requests and convert to paid customers or at least visit your website.
Selecting your budget
As you can see from our Facebook Ads Manager tutorial, it’s possible to choose how much you spend per day. They allow you to select a lifetime media spend and a daily media spend. A good rule of thumb is to start with $20 as a suggested budget, and then you can increase the price based on your own requirements. It’s an interesting approach and one that can deliver incredible results.
Where will you run your ad?
You can choose to have it run in the news feed, in the right hand column, Instagram or the Facebook Audience Network. This is great because it makes it easy to boost the exposure naturally and you can generate more leads naturally.
Find the right ad format
There’s the carousel ad that has scrollable videos and images or the single image ad that has up to 6 variations of the ad displaying a single image. There’s also the single video ad or a slideshow ad, this one being a looping video which includes up to 10 images. You can also have a collection ad which combines video and images in a single package.
After completing all these steps, you will have no problem setting up the Facebook Ad Manager and creating ads. It’s a very important aspect to consider, and in the end it will offer you the efficiency and results you want. It’s imperative to take your time and go through all these